Co-designing intervention strategies for tourists’ acceptance of non-pharmaceutical interventions (NPIs)
The project team will co-design with stakeholders specific and practical measures for increasing NPI acceptance among tourists during the pandemic. This will be based on our socio-psychological approaches to the problem. Approximately 15 to 20 practitioners will be invited to the “network event”, which will include an intervention workshop.
Possible intervention strategies are for instance the formulation of mass media campaigns, image campaigns, prompting signs, hard policy measures (law & order), or education measures. These measures can be rethought on the basis of our empirical findings with regard to socio-psychological factors triggering tourists’ decisions during the pandemic, such as susceptibility or perceived barriers of NPI acceptance.
Problem and approach to solution
Intervention strategies based on our empirical findings are best formulated together with tourism representatives. We will organise a “network event” with an intervention workshop for 15 to 20 practitioners from the tourism industry and tourist destinations. In this intervention workshop, we will jointly analyse the findings with a view to formulating and further elaborating intervention strategies that enhance the acceptance of NPIs by tourists when traveling.
Expected output and contribution to tackling the pandemic
The co-designed intervention strategies potentially have higher acceptance, i.e. they have the potential to encourage behavioural changes and can serve as a guide for improving the prevention and management of future pandemics. Our target audiences, in the form of representatives of tourism destination managers, will receive toolboxes for evidence-based interventions designed to address the field of tourism and containment measures in general. Testing strategies and pilot implementation of our proposed interventions will be developed based on the project results.
NRP 78 research project